Pinterest Shopping

Pinterest ist die Heimat der Inspiration, wohin die Menschen kommen, um zu handeln. Neun von 10 Menschen nutzen Pinterest, um sich zu Dingen inspirieren zu lassen, die sie kaufen wollen – acht von ihnen tun dies schließlich auch. (Die Zahlen stammen von US Umfragen, siehe Quellen am Ende)

pinterest case study
pinterest case study
pinterest case study

Quellen:

1, 5, 11, 23, 25, 29, 44, 52. GfK, US, Pinterest Path to Purchase Study among Weekly Pinners who use Pinterest in the
Category, Nov 2018
2, 10, 12, 30, 48, 61, 43, 51. Pinterest, Global analysis, May 2020
3. Pinterest internal data, English searches, Apr 2020
4, 7, 27, 36. Neustar Retail Meta Study, US, Meta-Analysis Among Five US Retail Brands (Pureplay + Omnichannel), June
2019
6, 8, 9, 11. TalkShoppe, US, Retail Audience Deep Dive Survey among Weekly Users, September 2018
13, 14. ComScore, US, Dec 2019
15. GlobalWebIndex 2019 Q1-Q4, UK
16. GlobalWebIndex 2019 Q1-Q4, France
17, 32, 34. GlobalWebIndex 2019 Q1-Q4, Germany
18. ComScore, CA, January 2020
19. GlobalWebIndex 2019 Q1-Q4, Australia
20, 21, 22. Nielsen Audience Profile Report, AU, March 2020
23. Pinterest internal data, US, March 2020 and February 2020
24. Talk Shoppe, US Emotions, Attitudes & Usage Study, October 2018
26. ComScore, US, Time Well Spent Study, Jan 2019
28. Pinterest, Global analysis, January 2020
31, 37, 38, 39, 41. ComScore multi platform unique visitors, Dec 2019
33, 35. Nielsen Path to Purchase Research 2019/2020, DE
40. Mediametrie unique visitors FR, Sept 2019
42. Nielsen mobile visitors, Nov 2019
45. Pinterest internal data, Global, April 2020 vs. April 2019
46, 47, 50. TalkShoppe, US, Value of Video on Pinterest Study (Pinterest-funded), December, 2018. Competitor average
includes: Facebook, YouTube, Instagram, Twitter, Snapchat.
48. TalkShoppe, US, Pinterest Personalization and Relevance Study, Jun 2018
49. CPG New Product Purchaser Analysis | Oracle Data Cloud | September 2018

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Claudia Mellein

Pinterest Marketing Expertin

    Ich bestätige kontaktiert zu werden.